Useful Concepts in Technology Watch

Technology Watch and Competitive Intelligence help prioritize relevant data and strategic information for an organization's competitive development. To achieve this, it is important to know conceptual foundations that guide their practice; Terms and definitions that help to understand and benefit efficiently the benefits of effective management of scientific and technological information.

There is no single type of surveillance. Numerous authors have contributed to debate definitions of monitoring, proposals for management models, tools and experiences; Building a broad theoretical framework of the discipline, synthesizing here

According to the OECD, foresight consists of "systematic attempts to observe the long-term future of science, technology, economics and society in order to identify emerging technologies likely to produce the greatest economic and social benefits."

Technological foresight, besides being based on technological foresight, is based on the opinions of experts and includes a set of methods and tools that facilitate and systematize collective reflection on the future and the construction of possible scenarios to design strategic actions. In short, it does not try to predict the future, but to help build it. Among the most used methodologies are: the Delphi Method, Scanning, panels of experts, citizen panels, wild cards, DOFA, etc.

Source: "Manual of technological foresight Concepts and practice". Geroghiou, L., Cassingena, Keenen, M., Miles, I .. & Popper, R. 2010.

Information Management refers to "those processes that are carried out to capture, classify, preserve, recover, share and disseminate the information generated, received and / or acquired by an organization" (Sánchez, 2006). It consists of a series of activity groups, which are:

Source: "Information management for agricultural technological innovation". Palmieri, V. & Rivas, L. 2007 ".

Strategic science and technology information management is increasingly important to innovate and survive in a complex and changing environment like the present. Thus, the technological surveillance is an essential tool to detect opportunities for technological innovation and new ideas that would facilitate an improvement of processes, products and services in the organization.

In 2006 is published the standard 1666006:2006 EX, which defines the process of technology watch as a way to "organized, selective and permanent capture information from abroad about technology, analyze and turn it into knowledge for decision-making with less risk, and to anticipate the changes". A milestone that makes this a guide to systematize practices, creating technological surveillance units in organizations and allow their certification.

The patents are one of the main sources of information on the practice of Surveillance technology. 70% of the literature on technology is done only through patents. They provide to the Organization relevant, detailed information and anticipatory on the emergence of new products or technologies on the market. In addition, are documents standardized internationally.

More information: Technology watch

Active watch or monitoring is a type of watch that consists of establishing a procedure to search for regular information about a previously defined information need. In many cases it corresponds to the investigation of specific information on a certain subject.

Passive surveillance or scanning is a type of surveillance that consists of discovering information of interest to the company in different sources of information. Usually, the information comes permanently through third parties.

There are passive surveillance services targeted at specific sectors. An example is the Passive Surveillance Service of the Chilean Agricultural and Livestock Service (SAG). This program is made up of the reception and attention of complaints of possible diseases and communicable diseases that affect the animals, which is complemented with information obtained from slaughter plants and private laboratories. It has national scope and is one of the components of the Epidemiological Surveillance System that provides more information, as it provides data that support the country's health status.

In order for monitoring to be effective, information management must be selective and accurate. Critical Surveillance Factors (CSF) identify the information needs of the organization, and are defined as "factors external to the organization that critically affect its competitiveness". They are determined by each activity in the organization's value chain and, to sharpen the accuracy, are usually accompanied by descriptors, keywords, priority, time horizon, etc.

 

Source: "Technological surveillance and competitive intelligence for SEM-SEO" [online]. Hipertenext.com 2008 ".

Information Management refers to "those processes that are carried out to capture, classify, preserve, recover, share and disseminate the information generated, received and / or acquired by an organization" (Sánchez, 2006). It consists of a series of activity groups, which are:

Source: "Information management for agricultural technological innovation". Palmieri, V. & Rivas, L. 2007 ".

Competitive intelligence is the "process of obtaining, analyzing, interpreting and disseminating strategically valuable information about industry and consumers that is transmitted to decision-makers in a timely manner" (Gibbons and Prescott, 1996).

Technology surveillance is related to competitive intelligence but they are two different concepts. Surveillance has the role of detection and focuses on monitoring the evolution of technology and its implications, while intelligence connects the knowledge of the organization with action, taking as a mission the strategic positioning of the organization from efficient exploitation of the information.

Source: "Models of technological surveillance and competitive intelligence". BAI, Innovation Agency ".

Strategic watch, as an innovation management tool, is the integral, ethical and legal process of "generating and processing ideas applicable to the development of new products, services or processes, or in the improvement of existing ones." It involves all areas of the organization's value chain and monitoring cycle stages, from "monitoring the environment (searching, collecting and analyzing the information we consider relevant to our organization) to the exploitation of information (distribute and use The information in a way that allows us to make decisions).

 

This comprehensive vision identifies four modes of strategic surveillance: technological (available and emerging technologies), competitive (competitors), commercial (products, markets and suppliers) and the environment (socioeconomics, policy, environmental, legislation, etc.).

 

Source: "Strategic Watch Guide. Project Sentinel ". Foundation PRODINTEC, 2010 ".