- Technology Watch
On February 20th is held in Castellón (Spain) the 2nd Vigilancer Conference focused on consumer needs from competitive intelligence. An opportunity to know through professional experts what is the current behaviour and keys to achieve a B2C approach in marketing strategies.
The event is organized by the Institute of Ceramic Technology and the Provincial Council of Castellón in the Paranimf of the Universitat Jaume I of Castellón. Speakers will include prestigious professionals such as IKEA Spain's Marketing Director, Laura Durán; the specialized consultant in RRSS, Billie Sastre; the commercial director of Doubletrade, Marta Suso; the president of Roca Salvatella, Genís Roca, the head of the Competitive Intelligence Unit, Vicente Lázaro and the head of the ITC Market Observatory, Sabrina Veral, both directors of Vigilancer project at ITC.